About us

Step through to the other side of the mirror

The concept behind ByCalliste is simple: it aims to make the world of beauty more accessible to more people.

ByCalliste is run by two women, Karine and Armelle, an active, bubbly duo in their forties who are passionate about make-up and hair. They had both worked in the fashion and beauty world for years, but were frustrated that they couldn’t find the kind of online beauty tips and advice to suit their lifestyles and needs. Their relationships with hair and make up artists from Calliste Agency were to create the spark that would lead them to launch ByCalliste! For 20 years, Calliste Agency has been one of the best-known agencies in the world, bringing together top make-up artists and studio hairstylists. They operate in a world of catwalk shows, advertising campaigns, fashion and beauty photo shoots, advising top cosmetic brands from Paris to New York. They work with superstars, actors and models on a daily basis, behind the scenes, preparing them for the camera or the catwalk at fashion weeks around the world. Through ByCalliste, Karine and Armelle aim to share this artistic world with you each week, in the form of video tutorials, showcasing skills and sharing hair and make-up advice and tips. They work in the studio on a daily basis, bringing you their latest tips and inside information. The videos they post online will rapidly enable you to master the latest techniques and recreate the trendiest looks. Their ambition is to make the very best of the beauty world accessible to a wider audience: they throw open the usually firmly closed doors of the world of catwalk shows, magazines, designers, beauty brands, creators and so on.

These videos are made by their talented colleague Fabrice. An expert in image and mise en scène, Fabrice is a key component in this adventure. And so are you: without you there would be no one to share it with! We will regularly invite our followers to come and sit in front of the mirror, where many stars have sat before.

So… are you ready to come and meet us? We aim to enhance the beauty of women of all ages, with simple ideas and explanations, sharing tips and secrets from top beauty professionals.

Welcome to the world of By Calliste… Just for you.



By Calliste