Backstage
Backstage at the Etam show in Paris, for the brand’s 100th anniversary!

Backstage at the Etam show in Paris, for the brand’s 100th anniversary!

Paris Fashion Week, Etam Live Show, for Etam’s 100th anniversary!
Make up orchestrated by our make up artist Christelle Cocquet and hair by the great hair artist Stéphane Lancien.

For the opening of Paris Fashion Week, the tone was set by famous French lingerie brand Etam, which is celebrating its 100 birthday this year. For the 9th consecutive year, Etam staged a Live Show at the Pompidou Centre.
On a stage that was lit up by flames, over 80 catwalk models from all over the world took part in the brand’s celebration of a century of French liberté!
The make up created by Christelle Cocquet and hair by Stéphane Lancien was perfectly in tune with the magical atmosphere of the night.
Etam paid a vibrant homage to France, with outfits evoking classic French elegance and festive celebration. The theme of “French Liberté” was echoed by the tricolore outfits in red, white and blue.
Everything was set to live music with performances from Marina Kaye, The Avener and as the highlight, a live performance by Jacques Dutronc. The French star was on fine form, singing an ode to the women and girls of Paris.

It was a totally captivating and utterly magical show!

Armelle

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