Même: Même malade, je m’aime, on m’aime !
The tag line of this cosmetics brand is a play on words, that means “even when sick, I can love myself and be loved”.
Offering coherence through meaning, or meaning through coherence.
That’s what comes through with this cosmetics brand, Même, created by these two brilliant women and brought to life by their desire to make a difference.
Judith and Juliette met by chance on an internship at the L’Oreal Group at the end of their studies. But does chance really exist? In this case, surely not. Both of them had had close family members affected by cancer. Judith and Juliette joined forces, using their complementary skills to create the cosmetics brand, “Même”. The brand is dedicated to women battling cancer and who therefore need specific skincare products which are suitable for their skin.
There is a lot of gentleness, kindness and love in this approach to beauty and femininity.
A range of skincare products for face and body will be available very soon in France and on the brand’s website: www.memecosmetics.fr . This will soon be followed by a make up line that’s also specifically designed for skin which has undergone treatment and is therefore likely to be more sensitive.
We will be seeing Juliette and Judith in front of the ByCalliste mirror for a tutorial focusing on their products very soon.
Thank you both for this brilliant initiative, for the strength and energy that drives you and that permeates everything around you.
See you soon on ByCalliste!